Offline and online B2B marketing without content doesn’t work anymore. By delivering content, you show your expertise and claim your thought leadership. You are sharing your knowledge and in doing so, you help others. One of the most used ways to share knowledge in online B2B marketing is newsletters and whitepapers. The other day I read an article about eBooks and even though I was a little suspicious to the idea of reading books online, I came across a very good introduction about eBooks.
The basics are very similar to the basics of whitepaper marketing, but because of the design and the readability it is fun to read. With many examples and practical tips.
Recommended! You can download the paper here: The eBook eBook: How to turn your expertise into magnetic marketing material
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